BRAND COLLABORATIONS
Good design isn’t decoration. It’s something you recognise, and, more importantly, something that elevates how your brand is seen, felt, and remembered.
As a creative partner, I elevate brands through:
creative direction
bespoke collection design
colour & material direction
high-end brand collaborations & activations
Design & production of a limited-edition textile collection as past of an high-end brand activation.
The Zaha Hadid Hotel ME Dubai
Impact: strong brand identity, high-end positioning, memorable guest experience.
In this brand collaboration, I designed a serie of glass pieces that blend sculptural elegance with functionality, showcasing DSA’s craftsmanship as exclusive, high-end design statements.
DSA Glass
Impact: enhanced brand prestige, unique collectible designs
Partnering with Metal Fabrik, I brought large-scale wall sculptures to life, balancing material, form, and colour while pushing the boundaries of craftsmanship.
Metal Fabrik
Impact: bold visual impact, innovative use of materials
Curtain Design | bespoke collection
Partnering with Tulio, I fused traditional Indian crafts with a modern aesthetic.
Tulio
Impact: bridged heritage with modernity, a distinctive product line.
Retail Concept | design & brand activation
A vibrant, immersive retail concept where colour, pattern, and energy become an extension of the brand.
Impact: maximised brand visibility, strengthened brand identity
Carpet design | bespoke collection | Mare Studio
Resting Pearl installation | brand activation
Impact: emotional audience engagement, unforgettable brand experience, elevated brand identity
My Services
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CREATIVE DIRECTION
Leading projects from concept to completion.
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BESPOKE COLLECTION
Bringing colour, material, pattern, and form to life through tangible collections.
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BRAND COLLABORATION
Partnering with premium brands to create bespoke collaborations, installations and immersive activations.
CREATIVITY + EXPERTISE
Over the past ten years, I have worked across styling, setdesign, and creative direction while building my internationally recognised brand, Femm Amsterdam. Through this, I have developed collaborations with partners around the world, designing and producing collections and installations in metal, glass, wallpaper, carpets, tableware, and wall objects. In every project, colour, material, dessin, and form come together in a refined and harmonious way.
Most recently, I created a custom textile collection for the ME Dubai Hotel by Zaha Hadid.
Building on my experience, I partner with brands in creative direction, bespoke collection design, and brand activations that strengthen brand identity, stand out in the market, and genuinely resonate with their audience.
LET’S CONNECT