CREATIVITY

+

EXPERTISE

BRAND COLLABORATIONS

Offering bespoke creative direction for brands, including colour and materials guidance, full collection design, and exclusive brand collaborations.

Over the past ten years, Femke has worked across styling, design, and creative direction, working with brands such as Elle Decoration, Spaces, and Bibi van der Velden, while building her own internationally recognised brand, Femm Amsterdam.

She has developed collaborations with partners around the world, designing and producing collections and installations in metal, glass, wallpaper, carpets, tableware, and wall objects. Most recently, she created a custom textile collection for the ME Dubai Hotel by Zaha Hadid. Today, she brings this expertise to brands designing cohesive collections, products or activations that strengthen identity, stand out in the market, and genuinely resonate with their audience.

Good design isn’t decoration. It’s something you recognise, and, more importantly, something that elevates how your brand is seen, felt, and remembered.

  • CREATIVE DIRECTION

    Leading projects from concept to completion, across products and brand activations.

  • COLOUR & MATERIAL GUIDANCE

    Bringing colour, material, pattern, and form to life in a tangible collection.

  • PRODUCTION

    Working closely with craftsmen worldwide to produce everything from metal and glass to textiles and carpets.

  • EXCLUSIVE BRAND COLLABORATIONS

    From bespoke activations to limited-edition collections with premium brands.

We value crafts

At the heart of our approach is a focus on crafts and the human touch. Drawing on a background in styling and a deep understanding of trends, everything we design involves people—skilled hands that bring ideas to life—ensuring that every detail reflects care, quality, and intention.

LET’S CONNECT

Curious how we can create together? From colour and material expertise to full creative direction and bespoke collection design.

Get in touch.

Drop me an email

  • ME Dubai The Zaha Hadid Hotel

  • DSA Glass

  • Wallpaper Collection

  • Retail concept