Custom Design, Creative Direction & Brand Activation
Collaborating with brands and projects to create bespoke art, vibrant designs, and uplifting experiences that resonate on an deep, emotional level.
Shaping each through a strong creative vision, with a signature use of colour, fresh energy, and a renewed perspective.
My goal is to elevate brands and projects through:
Creative direction & colour strategy
Bespoke designs, collections & installations
Premium brand collaborations
COLLABORATIONS
Design & production of a limited-edition textile collection as part of an high-end brand collaboration.
The Zaha Hadid Hotel ME Dubai
Impact: high-end positioning, memorable guest experience.
A series of glass pieces was designed to showcase DSA’s craftsmanship in high-end and functional design statements. Presented at Downtown Design Dubai.
DSA Glass
Impact: celebrating craftsmanship through unique, collectible designs.
Large-scale wall sculptures were brought to life, balancing material, form, and colour while pushing the boundaries of craftsmanship. Launched at The Zaha Hadid Hotel ME Dubai.
Metal Fabrik
Impact: bold visual impact, reinterpreting craftsmanship
Partnering with Tulio, traditional Indian crafts were transformed into a collection of colourful patterns, becoming curtains en textile panels. Presented at India Design ID & RAK Art Festival.
Tulio
Impact: bridged heritage with modernity, a distinctive collection
Setdesign | campaign | Eyewish
Photography David
Resting Pearl installation
Impact: emotional engagement, brand activation by experience
Creative Direction | campaign | FEST
Photography Michiel Spijkers
Femm Amsterdam transformed four House of Nisé fragrances into art objects, presented as a multi-sensory brand experience at ARTS Gallery.
House of Nisé
Impact: emotional engagement, brand activation by experience
A colour strategy, expressed through signature upholstery and curtains for a hospitality concept.
Impact: visual impact & enhanced brand identity
Multi sensory textile installation | concept
Impact: sensorial experience, unique brand activation
Carpet design | bespoke collection | Mare Studio
My Services
-
COLOUR STRATEGY
Colour, composed with intention, to shape how a space, experience or brand feels.
-
CREATIVE DIRECTION
Shaping brands and projects through creative direction across imagery, patterns, collections, colour, and immersive experiences, shaping work that resonates.
-
BESPOKE DESIGN
Designing bespoke products, collections, and installations that elevate wellbeing and engage the senses with a focus on craftmanship.
-
BRAND COLLABORATION
Exclusive collaborations and activations that bring brands to life through design and experience.
CREATIVITY + EXPERTISE
Over the past ten years, I have worked across styling, set design, and graphic design for brands such as Elle Decoration, Spaces, Bibi van der Velde, and Lois Jeans, while building my internationally recognised brand, Femm Amsterdam. This has led to collaborations with partners and craftsmen around the world, designing and producing collections and installations in metal, glass, wallpaper, carpets, tableware, and wall objects, most notably a bespoke textile collection for the ME Dubai Hotel by Zaha Hadid.
In every project, colour, material, pattern, and form come together with the goal of uplifting wellbeing and engaging the senses, helping spaces stand out, brands shine, and audiences connect on a deeper level.
LET’S CONNECT
Good design isn’t decoration. It’s something you recognise, and, more importantly, something that elevates how your brand or space is seen, felt, and remembered.
If you are ready to bring fresh energy into your brand, space or project you are in the right place. Get in touch!