Custom Designs & Creative Collaborations
A creative practice collaborating with brands to develop bespoke concepts, vibrant designs and spatial experiences. The emotional impact of colour on wellbeing is central to the work, guided by a strong focus on craftsmanship.
Services include
Bespoke concepts, designs & installations
Creative brand collaborations
Concepts rooted in colour, emotion & atmosphere
Craftsmanship-led execution
COLLABORATIONS
Design & production of a limited-edition textile collection produced in Europe as part of an high-end brand collaboration.
The Zaha Hadid Hotel ME Dubai
Impact: high-end positioning, memorable guest experience.
A series of glass pieces was designed to showcase DSA’s craftsmanship in high-end and functional design statements. Presented at Downtown Design Dubai.
DSA Glass
Impact: celebrating craftsmanship through unique, collectible designs.
Large-scale wall sculptures were brought to life, balancing material, form, and colour while pushing the boundaries of craftsmanship. Launched at The Zaha Hadid Hotel ME Dubai.
Metal Fabrik
Impact: bold visual impact, reinterpreting craftsmanship
Partnering with Tulio, traditional Indian crafts were transformed into a collection of colourful patterns, becoming curtains en textile panels. Presented at India Design ID & RAK Art Festival.
Tulio
Impact: bridged heritage with modernity, a distinctive collection
Resting Pearl installation
Impact: emotional engagement, brand activation by experience
Creative Direction | brand activation | FEST
Photography Michiel Spijkers
Femm Amsterdam transformed four House of Nisé fragrances into art objects, presented as a multi-sensory brand experience at ARTS Gallery.
House of Nisé
Impact: emotional engagement, brand activation by experience
A tribute to culture, craft, and collaboration, expressed through a home textile collection made in Kashmir.
Isabelle Cajfinger
Impact: bridged heritage with modernity, a distinctive collection
Multi sensory textile installation | concept
Impact: sensorial experience, unique brand activation
A colour strategy, expressed through signature upholstery and curtains for a hospitality concept.
Impact: visual impact & enhanced brand identity
Creative partnership with Le Creuset | content
Impact: brand activation
A carpet collection designed in collaboration with Mare, focusing on high-quality materials and craftsmanship, expressed through hand-tufted techniques.
Mare Studio
My Services
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CRAFTMANSHIP
Bridging heritage and modernity through custom designs, crafted by artisans, where craftsmanship creates emotional connection.
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BESPOKE DESIGN
Designing bespoke products, collections, and installations that elevate wellbeing and engage the senses.
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BRAND COLLABORATION
Exclusive collaborations and activations that bring brands to life through design and experience.
CREATIVITY + EXPERTISE
Over the past ten years, I have worked across styling, set design, and graphic design for brands such as Elle Decoration, Spaces, Bibi van der Velde, and Lois Jeans, while building my internationally recognised brand, Femm Amsterdam. This has led to collaborations with partners and craftsmen around the world, designing and producing collections and installations in metal, glass, wallpaper, carpets, tableware, and wall objects, most notably a bespoke textile collection for the ME Dubai Hotel by Zaha Hadid.
In every project, colour, material, form & craftmanship come together with the goal of uplifting wellbeing and engaging the senses, helping spaces stand out, brands shine, and audiences connect on a deeper level.
LET’S CONNECT
Good design isn’t decoration. It’s something you recognise, and, more importantly, something that elevates how your brand or space is seen, felt, and remembered.
If you are ready to bring fresh energy into your brand, space or project you are in the right place. Get in touch!